The homebuying market has shifted considerably in recent years. With everything seemingly going digital, it’s become essential to adapt to the dynamic marketplace and get your property in front of prospective buyers. An increasing number of prospective home buyers are not only looking for their properties online, but they are looking at their mobile devices. In fact, according to NAR’s 2017 profile of Home Buyers and Sellers, a total of 39 percent of all buyers use online video sites in their home search [1]. If you aren’t currently investing in professional real estate photography for your home, you should be.

Benefits Of Investing In Video Marketing:

1. It Works

When you are looking to sell anything, you need to be where your customers are looking. As you can tell from the statistic above, prospective buyers are looking for videos. If you want to reach prospective home buyers, you need to have a video showcasing your property.

2. Highlight Features

Certain things can enhance the attractiveness of your property. Likewise, certain features may help your property stand out in the crowded marketplace. A professionally made video can help you highlight key features of your property that can make it much easier to sell.

3. Higher Perceived Value

Having a video made for your property can give your property greater perceived value. Your home is only worth what someone is willing to pay. By having a video that showcases your property in its best light, you will be able to extract the most value out of it. A video will help position your property to sell for a higher price.

4. Attract More Potential Buyers

No one wants to have their property sit on the marketplace for too long. Not only is a long and drawn-out selling process going to keep you from moving on, but it can end up forcing you to decrease your price and spend more time on the sale. By attracting more prospective buyers to the table, you should be able to unload your property much quicker. The more prospective buyers you get interested in your property, the greater the chances you land a quicker sale.

Benefits Of Investing In Professional Real Estate Videography:

1. Higher Quality

For one, you will be able to get a higher quality video produced. A professional will know exactly what to do to ensure your videos are perceived to be of the highest quality. With professional equipment and expertise, your video will have optimal lighting and the best sound quality. This will help you generate the best results with your video.

2. Purpose

A professional videographer will know exactly what to do when it comes to crafting the video. This will help ensure that your video has a singular purpose of selling your home. They will be able to get rid of anything that could clutter the message.

Overall, video marketing has become essential for anyone looking to sell their property in today’s competitive landscape. With more buyers seeking properties online, you must get your property visible where they are looking. The best way to do this is by getting a professional video made showcasing your property that you can use for video marketing.

References:

[1] https://magazine.realtor/technology/feature/article/2018/08/where-agents-go-wrong-with-video-marketing